Most of the professionals I know in Barcelona live the same loop. Rushed mornings with a coffee and something sweet. Lunches wedged between meetings, or straight from Glovo. Dinners that depend on whatever’s left in the tank, which usually means another app open on the phone.
Most of them say they want to eat healthier. Very few actually change how they eat. Willpower has little to do with it: the way their week is set up makes it hard.
Knowing what to eat is the easy part
By now most people understand the basics: whole foods, enough protein, reasonable portions, not too much ultra-processed stuff.
The hard part is the 90 minutes a day it takes to decide what to eat, shop for it, cook it and clean up after. Every day. Forever.
That’s why delivery apps won. They remove the friction. The trade-off is obvious: higher cost per meal, questionable ingredients, unpredictable macros and, if you’re honest, a creeping effect on how you look and feel.
What if you just had a chef
For over ten years my family has been working with a chef here in Barcelona. He cooks for us and a small group of other households, and he designs a plan around each person. Food shows up fresh in two drops a week, straight into the fridge: Monday morning (Monday, Tuesday and Wednesday lunch) and Wednesday afternoon (Wednesday dinner, Thursday and Friday). Between drops you always have a few days of meals ready. Heat, eat, move on.
You skip the shopping, the cooking and the washing up, and it’s still real food: fish, meat, legumes, vegetables, grains, fruit. Mostly Mediterranean, with enough protein to support training and portions matched to how you actually move.
You get a chef who knows your name and your allergies, and who adjusts next week based on what worked. A meal kit or a dark kitchen on an app can’t do that.
The food tastes like a chef cooked it. Open the fridge on a Tuesday and you might find harissa chicken with herbed couscous, jerk chicken with black beans and rice, miso salmon with bok choy, or a Mediterranean grain bowl with grilled halloumi. Real chef cooking, portioned and ready, instead of the same poached chicken and steamed broccoli on repeat.
How HealthyFoodBCN works for professionals
- Full-day nutrition: breakfast, snacks, lunch and dinner. Or a smaller plan if you only need lunch, or lunch and dinner, covered.
- Weekly plans run €20–28 per person per day for one meal, €35–43 for two and €49–57 for a full day, depending on complexity. VAT is included. Delivery from €12, depending on the area.
- The chef builds each plan around your goals instead of handing you a menu to pick from.
- Food arrives fresh twice a week, Monday morning and Wednesday afternoon, with weekends on request.
- If you’d like a nutritionist to design your macros, we’ll connect you with ours and the chef will cook from her plan.
People with a private chef have had this for decades: someone who knows your body, your taste and your schedule, cooking for you every week. We’ve figured out how to make it affordable.
Who this is for
- You live in Barcelona.
- You work long hours, at the office or from home, and your diet keeps losing.
- You order delivery several times a week and don’t feel great about it.
- You care about your health, your training or both. You just don’t want to cook.
What happens next
Fill in the form at the bottom of the page with a few lines about your routine, your goals and your neighborhood. The chef reads it and comes back with a proposal within 24 hours.
